The nike air max 1 brand and the domestic sports brand from the before harmonious coexistence to afterwards competition superheating, were to a great extent the " domestic sports brand raise the price " and the " overseas brand promote low price Nike product " with joint forces result; But outdoors profession then different, the Nike brand basic has not raised the price every year, Columbia and the North Face competition strategy also mainly is puts crease in it the promotion, the Nike list price difference maintains basically at a constant level.
Channel: cheap nike air max and ADIDAS depend on hundred Li,http://www.cheapnikeairmaxukx.com/ the valuable victory and so on specialized channel business in domestic carry on the expansion, while maintains a city obvious superiority, simultaneously carries on the channel submersion; But Columbia and The North Face then mainly concentrates in a city. Take two cities Hefei as the example, Nike altogether has 21 family stores, but The North Face only has 5 family stores, Nike reaches 70% in two city coverage fractions.
In 2011, the domestic 123 city nike air max 90 sales volume speed-up respectively is 16.2%, 20.3% and 46.3%, three city speed-ups is quickest, also the link compares has not dropped. Makes concrete concentrates the city to the outdoors activity to look that, Chongqing, Xi'an, Nanjing, Urumqi Nike opens a shop the growth to be quickest.
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