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"The traditional group purchase needs huge sales force to talk about business, Nike Air Max 2012 commodity agreement discount, to the United States delegation network as an example,http://www.nikeairmaxshoesx.com/ the 2011 Nike sales forces to reach 1000."Mr. Zhu, relatively speaking, reverse group purchase business is more flexible, because the website needs to contact the target Nike businesses, need not intervene group made this process.

According to the introduction, in the traditional group purchase group purchase network, as long as the number 5 to a group, and when the group purchase number is very low, the Men Nike Air Max 24/7 business activity will be affected by the impact, because batch to go up not to go, have to provide goods or services. While the negative group purchase by Nike business group purchase price and set into groups, help to arouse the enthusiasm of businessmen.

On reverse group purchase this model is not only a business enterprise, and the traditional Women Nike Air Max 2012 enterprise." Reverse group purchase slowed the enterprise 'guess' user's psychological pressure." Just wrapped up a reverse group purchase business Nike enterprise person in charge Mr. Liu appears, reverse group purchase real meaning is to individual consumer demand-oriented marketing model, more in line with the Nike marketing trends.

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Investment risk and Nike Air Max 2012 stepped in to be so "generous". According to the 2011 annual financial, Nike gross margin was 4.114 billion, net profit only 386 million, this means that Nike a year's profits are not enough sponsorship to pay costs.

In 2006, the NBA and Women Nike Air Max 90 signed an 11-year contract, contract value of USD 400 million, equivalent to approximately 2.523 billion yuan into, an average of 230 million dollars a year. Nike sponsoring amount has exceeded the ADI for sponsorship of the NBA. Some analysts, Nike may shrink other aspects of sponsorship and marketing, and possibly through such measures as reducing store, centrally sponsored funds to cover the related costs.

The view was expressed that,http://www.nikeairmaxshoesx.com/ Men Air Jordan Shoes strategic adjustment is worth a try. Domestic high quality sports, after all, the scarcity of resources, with CBA, Nike can sharpen their brand value and business value, completed its own upgraded technology content of the products. This is also consistent with the current demands of the domestic brands go professional. Under controversy, placed before Nike challenge is very big, the success or failure can only be placed on the after 5 years.

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For Nike Air Max, Cathay Pacific hand (Hong Kong) think, Nike2012 order in the fourth quarter the fall in the value of close to 20%, far less than expected. Due to the weak retail atmosphere and international brand this year began to join the price war, retail channel to stocks than the market is expected to slow. In addition, the company is sponsoring Chinese male basketball professional league, fees as high as 2 billion Yuan RMB, the Nike brand promotion expenses will be expected to rise sharply, in view of the company's financial condition, sponsorship and not CBA worth, company profitability worse again.

2011 annual report shows, Women Nike Air Max 2011 company in 2011 to ten thousand Yuan 411451.7 Maori, compared with 2010 in 448159-ten thousand Yuan ($) 8.19%; But distribution costs, administrative expenses deducted after and so on a business profits into 2011 years of $630.956 million, compared with 2010 Yuan of 1.546775 billion down 59.21%.Can see from this, Nike in 2011 spent a great deal of cost in distribution costs on spending.

In the distribution of cost,http://www.nikeairmaxshoesx.com/ in addition to advertising, marketing and other aspects of the rise in spending, it is important to note two for: Men Nike Air Max 2012 provision for impairment of payment receivable trade by 2010 years of 474000 Yuan increase for 2011 years of 10.246 million Yuan, inventory impairment rose from 2010 Yuan in 2011 to 72.427 million Yuan. The two spent mainly for Nike increase spending on the wholesale dealer discount strength and buy back stock.

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Cheap Nike Shoes Notice that, throughout 2012 since the order will have been completed, the amount of orders throughout the year and new product orders will be the high single-digit percentage decline compared with last year, the amount of the order of which footwear products recorded double-digit decline. Clothing, the volume of orders for more than 20 % decline in the average retail price and order quantity, recorded a lower number of units and more than 20% decline. Announcement the next day, the Nike shares fell 8.06 percent, its competitors Nike sports fell 3.33 percent.

In fact, bogged down not only Men Nike Air Max 90, another local sports brand Nike sports trapped. Nike Sports May 17 announcement that the fourth quarter of 2012, ordering the amount of orders recorded in the annual double-digit percentage decline in the order will be the total order amount at the annual decline recorded was high percentage of the number of units throughout the year. Hovering between the troughs of the company's share price is also nearly three years.

Women Nike Air Max 2012 sports experiences and the two companies, the fourth quarter of 2012, orders will be its footwear products and apparel products,http://www.nikeairmaxshoesx.com/ and the decrease was 20-30%, their shoes the average wholesale price as last year. Nike is expected to the end of this year, the number of stores will be reduced to 7000, to reduce the range of about 10%. Last Monday, the Nike Sports reported a record low of 1.32 Yuan per share, 13 per share to close at HK $ 1.43 at any time are likely to hit a new low.

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Cheap Nike Air Max company said to inventory is still the primary goals of this year,http://www.nikeairmaxshoesx.com/ Nike company don't want to give the new inventory increase retail pressure, active and the dealer communication, control order. For now, the company the retail business status of still not ideal, to stock going on, but speed may be lower than we are the original target. It is reported, the company this year to inventory of Nike content will include: reduce sell-in new pressure, construction clear channel, continue to recycle the goods of the old stock and for the stock before the end of this year will fall to a reasonable level.

Earlier he sent the Men Nike Air Max 24/7 be surplus p: sing light, Goldman sacs yesterday to report, because the market's focus has to turn to the development of leisure clothing, and considers that the mainland's sporting goods industry, especially to operate sports enterprise to bring challenges with other properties. The report and to point to, Nike need time to restructuring the brand image and the reverse current business losses, material in the short term the company will not be positive profit contribution.

Women Nike Air Max 90 into private equity fund to TPG hopes to improve business models, Goldman sacs for example Daphne refers to (00210) in �� nine years into TPG for strategic investors may also to two years to turn management, therefore material to Nike much longer to reflect and TPG cooperation achievements. Goldman sacs will Nike target price cut 49.10% from 11.2 to 5.7 Yuan participants, and the investment rating by "sure buy" down to "neutral".

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Cheap Nike Shoes Notice that, throughout 2012 since the order will have been completed, the amount of orders throughout the year and new product orders will be the high single-digit percentage decline compared with last year, the amount of the order of which footwear products recorded double-digit decline. Clothing, the volume of orders for more than 20 % decline in the average retail price and order quantity, recorded a lower number of units and more than 20% decline. Announcement the next day, the Nike shares fell 8.06 percent, its competitors Nike sports fell 3.33 percent.

In fact, bogged down not only Men Nike Air Max 90, another local sports brand Nike sports trapped. Nike Sports May 17 announcement that the fourth quarter of 2012, ordering the amount of orders recorded in the annual double-digit percentage decline in the order will be the total order amount at the annual decline recorded was high percentage of the number of units throughout the year. Hovering between the troughs of the company's share price is also nearly three years.

Women Nike Air Max 2012 sports experiences and the two companies, the fourth quarter of 2012, orders will be its footwear products and apparel products,http://www.nikeairmaxshoesx.com/ and the decrease was 20-30%, their shoes the average wholesale price as last year. Nike is expected to the end of this year, the number of stores will be reduced to 7000, to reduce the range of about 10%. Last Monday, the Nike Sports reported a record low of 1.32 Yuan per share, 13 per share to close at HK $ 1.43 at any time are likely to hit a new low.

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For the sporting goods industry, scarce capital is Nike Air Max 2012 the movement of assets, which include athletes, sports teams, events and event related media resources, and covers the paid, unpaid, independently by the enterprise or by bedizens spontaneously generated content to social media resources cyber source. The accumulation of assets to Nike enhance the brand sports positive influence, attract, expand and have more sports fans and followers, thereby enhancing the target population on brand preference and loyalty is very Nike important. There is no doubt that, with rare sports assets will contribute to the establishment of brand and target consumer group emotional connection, brand is the important valuable assets.

Sports marketing and moving assets relationship is Men Air Jordan Shoes what? Sports marketing are sports activities as the carrier to promote their products and brands of a marketing campaign, is a means of marketing, but not the end. Through the sponsorship of sports events, athletes and sports teams, enterprises will be the brand image of enterprises and Nike competition and the athletes' image organic ground union rises, based on the target audience for events and athletes' emotional connection to constantly enhance the target audience of Nike business brand awareness, interests and preferences, so as to achieve a better brand communication and marketing effect. It has many successful examples, containing F1 event Shell Companies build top oil and Volvo with regatta to enhance their brand influence is one of the two classic.

As the Ferrari F1 team sponsor shell oil, pay a lot of Men Nike Air Max 2011 money and manpower. But this sponsorship, the shell in the global brand popularity soared,http://www.nikeairmaxshoesx.com/ shell visibility increased from 15% in 1997 to 29% in 2006, while in the Ferrari's hot Nike 2004, shell brand more achieved 32%.Valvo sponsored global yacht race known as the "sea of Mount, through this platform, of Valve famous degree rise considerably, Sonya, its dissemination Nike and marketing value is more super stratum building.

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Recently, this reporter to verify the Nike Air Max branch in Dalian - Dalian Yuen Olympic Sporting Goods Sales Co., Ltd., the person in charge of the company Changing introduced in 2011, Nike has a maximum of more than 60 stores in Dalian, but now, return to the more than 50. To close a few stores, mainly because of operational problems, Nike a single store does not achieve the desired business results, so we shut down; this is an initiative to adjust. "Changing said.

In March 2011, Women Nike Air Max 2011 in Dalian ' cleansing' of more than 20 agents and dealers, almost entirely in the form of outlets used to play the market, the number of its outlets rapidly elevated to more than 50. Since then, Nike in Dalian continue fanatic expansion, hanging Nike LOGO stores quickly everywhere in Dalian each block, the number of its various outlets was more than 60. But this year, subject to business and profit pressure, suddenly seemed to freeze the expansion of the Nike in Dalian, just more than six months time, reduced to 10 the number of stores in Dalian. "He worked on the Nike Dalian Branch, industry sources said.

According to the person in charge of the Men Nike Air Max 2012 sports Dalian Branch Cuban introduced, Nike in Dalian has 38 outlets, if coupled with franchise; the total should be more than 50. Badu results of inquiries; Nike has 59 stores in Dalian. Liu Bridge and Spring Willow and other Nike stores shut down,http://www.nikeairmaxshoesx.com/ in fact, just the ' Relocation ', some stores shut down due to rent expires, either because of its higher rent, so, turn off the profit is not ideal stores is to open a better shop. "

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Cheap Nike Air Max sports experience and the two companies, the fourth quarter of 2012 order goods meeting; the footwear and apparel products drop is 20% to 30%, its Fief average wholesale price as last year. Nike is expected by the end of this year, the number of stores will be reduced to 7000, reduced amplitude in 10% or soon Monday,http://www.nikeairmaxshoesx.com/ Nike sports offers 1.32 Yuan per share historical price, 13 per share on closed at HK $1.43, may at any time to hit a new low.

Men Nike Air Max 24/7 announcements in 11 called, in order to cope with the challenging economic environment, the group will continue to focus on "focus on the core business, improve operational efficiency" as the strategy. In addition, the announcement also Nike said in June 11, 2012, the company signed on to become China's Men Basketball occupation League sponsor of the memorandum of cooperation, agreement covering 2012 /2013 to 2016 /2017 five season. Notice also that, CBA League has important commercial value and brand value, from a long-term point of view, this sponsorship is an important strategic choice.

Women Nike Air Max 90 CBA on investment confidence, consumers think sponsored CBA does not necessarily start shooting brand CBA. reporters in Shenzhen several sports brand stores and several customers to talk about this matter, the customer that investing in CBA some waste, if the investment in European football, NBA, F1 car, it is more hope Nike brand to start shooting.

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It is reported that in recent years, the development of the domestic sports brand quickly, several major sports brand in the domestic market Cheap Nike Shoes share has more than international brands. Period of rapid growth of the domestic sports brand in recent years, the increase in the number of stores "magic weapon" has almost become a number of manufacturers to increase sales or profits, store growth started to slow down, the contribution to the performance of fatigue. Nike, 361 and so slowing down stores in high Nike speed pace of expansion. Have "dealer "or with e-commerce businesses to strengthen cooperation in transition.

Men Nike Air Max 90 has changed the original order of wholesalers and franchisees to take all of the order of a single shop, strengthen franchisees shop terminal management, and implementation of IT integration projects, relying on the IT system, the Nike to improve the response speed of the service dealer, and improve replenishment mechanism.And Nike, through improved procurement and supply chain management, cut costs, brand marketing and promotion, to strengthen the core brand's influence among young people.

Group chairman and executive director of Women Nike Air Max 2012, Mr. said : "Nike brand through the nature of the advocate of the reunification movement, so that everyone can reach the realm of ecstasy in sports, movement, experience the process of chasing and realize their dreams, change and beyond the self- Chinese delegation won 51 gold medals and four team Nike brand to support a total of 27, accounting for 53% of the total number of gold medals at the 2008 Beijing Olympic Games 2012 London Olympic Games, Nike will be passed as five gold medal team ( badminton team sponsor for the 2009 ) to provide professional game equipment,http://www.nikeairmaxshoesx.com/ continue to assist the Chinese sports delegation to set foot on the Olympic journey. Conference, the five gold medal team coach with the Nike with the memories, Mr. Chinese classic Nike moments in Olympic history, and express their own wishes the Chinese sports delegation played in the 2012 London Olympics.

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In 2011 the third quarter transport business situation also develops rapidly after a sudden turn. Bears a gram announcement the anticipated Nike Air Max data display,http://www.nikeairmaxshoesx.com/ third Jig Tonguing sells the growth to glide down, but retails the end discount rate also to expand. In 2012 will without a doubt be a domestic sports brand extremely Nike sad year. Under this kind of background, bears the gram to want to get rid of the microenvironment the fetter, outshines others obviously some difficulties. Much less, is opposite in the old Nike match bears the gram, bears illness of the gram stock to be deeper.

Outside second the pieces sorrow come from the international brand impact. Although the present domestic brand comes from two, three city Men Nike Air Max 24/7 income occupies compared to 70%~80%, but along with the international brand unceasing submersion, two, three level of city market channel competes the combat general to be more and more Nike intense, the domestic movement brand the pressure which will withstand in the competition more and more is big.

As early as in 2010, bore gram Chinese Corporation and bears gram Chinese Corporation to issue one after another its future 5 years plan, expressed Women Nike Air Max 90 the future 5 years will enlarge two, three level of market additional shop, and planned to promote the price section to draw close to two, three level of market product echo with it, referred to Nike straight the spear point the domestic sporting goods brand the main force market. Now, passes through two years market to try to find out that, the international brand already comprehensively Nike sent the strength in 23 levels of markets.

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