For Nike Air Max, Cathay Pacific hand (Hong Kong) think, Nike2012 order in the fourth quarter the fall in the value of close to 20%, far less than expected. Due to the weak retail atmosphere and international brand this year began to join the price war, retail channel to stocks than the market is expected to slow. In addition, the company is sponsoring Chinese male basketball professional league, fees as high as 2 billion Yuan RMB, the Nike brand promotion expenses will be expected to rise sharply, in view of the company's financial condition, sponsorship and not CBA worth, company profitability worse again.
2011 annual report shows, Women Nike Air Max 2011 company in 2011 to ten thousand Yuan 411451.7 Maori, compared with 2010 in 448159-ten thousand Yuan ($) 8.19%; But distribution costs, administrative expenses deducted after and so on a business profits into 2011 years of $630.956 million, compared with 2010 Yuan of 1.546775 billion down 59.21%.Can see from this, Nike in 2011 spent a great deal of cost in distribution costs on spending.
In the distribution of cost,http://www.nikeairmaxshoesx.com/ in addition to advertising, marketing and other aspects of the rise in spending, it is important to note two for: Men Nike Air Max 2012 provision for impairment of payment receivable trade by 2010 years of 474000 Yuan increase for 2011 years of 10.246 million Yuan, inventory impairment rose from 2010 Yuan in 2011 to 72.427 million Yuan. The two spent mainly for Nike increase spending on the wholesale dealer discount strength and buy back stock.
http://www.nikeairmaxshoesx.com/
没有评论:
发表评论