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Investment risk and Nike Air Max 2012 stepped in to be so "generous". According to the 2011 annual financial, Nike gross margin was 4.114 billion, net profit only 386 million, this means that Nike a year's profits are not enough sponsorship to pay costs.

In 2006, the NBA and Women Nike Air Max 90 signed an 11-year contract, contract value of USD 400 million, equivalent to approximately 2.523 billion yuan into, an average of 230 million dollars a year. Nike sponsoring amount has exceeded the ADI for sponsorship of the NBA. Some analysts, Nike may shrink other aspects of sponsorship and marketing, and possibly through such measures as reducing store, centrally sponsored funds to cover the related costs.

The view was expressed that,http://www.nikeairmaxshoesx.com/ Men Air Jordan Shoes strategic adjustment is worth a try. Domestic high quality sports, after all, the scarcity of resources, with CBA, Nike can sharpen their brand value and business value, completed its own upgraded technology content of the products. This is also consistent with the current demands of the domestic brands go professional. Under controversy, placed before Nike challenge is very big, the success or failure can only be placed on the after 5 years.

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