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An IOC investigation result showed that, 80% Olympic Games sponsor have not obtained the anticipated effect; some does not even have any effect. The support expense surpasses the nike air max 90 enterprise to withstand the scope is one of reasons. The data display,http://www.cheapfashionshoessale.com/ invests 100,000,000 US dollars in the ordinary circumstances, Nike brand well-knownness enhances 1%, but supports Olympic Games, invests 100,000,000 US dollars, well-knownness may enhance 3%.The long time high quota investment to the Nike enterprise's strength is one kind of test without doubt. Why this is also in Olympic Games' TOP sponsor, repeatedly this present existence before then already advances into the world 500 strong Nike enterprises.

Although the nike air max brand also in supports for the overseas Olympic Games delegation, like Nike and the Iranian Olympic committee reaches the agreement and so on, but these Nike enterprise bigger center of gravity as before in China. Some experts indicated that, the very many native place sports brand depends upon "crooked line of national salvation" to come minute Olympic Games' cup of thick soup.

In which supports each Olympic Games delegation and the Olympic Games team by the nike air max 95 brand is most typical. Looked from the present situation that, the Nike brand all emphasis at the Olympic Games "the existence feeling", for instance in the opening ceremony may obtain the opportunity which some beam with joy, for instance depends upon some athlete or the Sports Team result wins the mirror splendidly, this way may obtain certain positive influence in the short-term.

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