On the nike air max 95 product design, to develop design principles, set out from consumer demand; also need to do the Nike product monitoring and inspection on the production, emphasis on refinement management of the production process; at the same time, be prepared for follow-up feedback measures to ensure quality of Nike products. Long term, the platform build brands, due to the supply chain, quality control, lack of professional talent, risk, like a shadow followed, ways of minimizing this risk?
nike air max 97 platform build brands in order to avoid price wars, achieving differentiation and boost profits. Indeed, to achieve these objectives, do not have to build their own brand names, and the Nike brand cooperation, common difference of Nike products, can also be achieved by "price war" to "value" changes.
For example, nike air max last year began trying to jointly develop network and other companies for the paragraph to "step by step g heart" as the theme of the funds earmarked for tidal shoes, sales of more than 4 million Yuan a month, network price up to 379 dollars a pair, once more than the price of new products under the Nike online, becoming an innovative cooperation model of e-commerce platform and brand. How Nike market positioning, availability of consumer recognition, money chain assurance will become a Nike commercial manufacturer's face problem.
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